Service 07
Marketplace Audits
A comprehensive review of your current marketplace presence, identifying structural gaps, commercial opportunities, and a prioritised roadmap for improvement.
A marketplace audit is the most effective starting point for any new engagement, and a valuable periodic exercise for established sellers. It provides an objective, data-driven view of where you stand — across advertising, content, listings, and operations — and identifies the highest-impact opportunities for improvement. We do not produce generic audit reports. Every audit is specific to your category, your competitive set, and your commercial objectives.
Advertising Structure Review
We review your existing advertising campaigns in detail — campaign architecture, targeting strategy, bid management, keyword coverage, negative keyword management, and budget allocation. We identify structural inefficiencies, missed opportunities, and areas where spend is not generating proportionate return. The output is a specific set of recommendations, not a general observation.
Content and Listing Quality Assessment
We assess the quality and completeness of your product listings against best practice standards and your specific category requirements. This covers title structure, bullet point quality, A+ Content presence and quality, image stack completeness, and keyword indexation. We benchmark your content against your key competitors.
Competitive Landscape Analysis
We analyse your competitive position within your primary categories — share of voice in advertising, organic rank for key search terms, pricing position, review scores and velocity, and content quality relative to competitors. This analysis identifies where you are winning, where you are losing ground, and why.
Operational Health Review
We review your operational performance indicators: Buy Box ownership, inventory health, fulfilment method, account health status, and any active performance notifications. Operational issues are often the hidden constraint on advertising and organic performance.
Audit Deliverable and Roadmap
The audit deliverable is a structured document that presents findings by priority, with specific recommendations and an indicative implementation roadmap. We present the audit findings in a working session with your team, ensuring that the recommendations are understood and that the prioritisation reflects your commercial constraints and objectives.
An audit is only valuable if it produces decisions. We build our audit reports to be actionable — not to demonstrate how much we know, but to show you exactly what to do next.
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Our Approach
Every engagement is backed by senior practitioners. We do not use junior account managers or outsource delivery.